Today, 50+% of all new TVs sold are 4K HDR. That’s the format your audience is looking for. Yet… do you understand what HDR is? HDR brings higher luminance, increased contrast range, and an all-round more impressive experience to content. Now introducing Dolby Vision HDR. Dolby Vision HDR allows production teams to create content with the best, brightest, most colorful, and most like-life imaging possible so that content looks coherent and its best on every device out there. Dolby Vision HDR integrates with existing workflows and tools, allowing efficient and easy mastering in HDR and simple SDR versioning where needed. So now, you are able to give your audience the ultimate viewing experience. Learn more here in 90 seconds.